We’re recording this interview before the campaign has actually gone live. By the time this interview goes out to the world, the campaign will be live. But, tell me more about Artificial Intelligence and tell me more about David Beckham?<\/strong><\/p>\nIt’s been a long time coming and a lot of people are putting a lot of work in trying to make this happen. I remember being in the studio having to repeat educational materials about malaria in a local Nigerian language, Yoruba. I grew up in Lagos, so I’ve always spoken Yoruba with friends. Speaking that in my language brought a new sense of purpose to me, knowing when the video goes out, you will be hearing David and seeing David speaking Yoruba. It’s so powerful because, in Nigeria, people follow football, lots and lots of people follow football. Everyone knows David Beckham because he has a huge following from the English Premier League. So, David Beckham speaking in their local language will touch a different part of them.<\/p>\n
I guess it moves on to the question as to who this campaign is for. Who were you hoping to sign the campaign and what is it campaigning for?<\/strong><\/p>\nI think the campaign would be for everyone. Starting from the people on the ground, the people most affected by malaria and people are living in endemic countries. If you see a powerful personality, a role model, like David Beckham, speaking to you about malaria, I think it gets to you, it feels like he knows what we’re talking about, if you can relate. Then we go onto the leaders, when they see someone who is also a role model to the people, who has achieved so much personally and professionally, they listen, they feel like it’s more important and I think that’s one powerful use of this.<\/p>\n
It’s a voice petition, isn’t it? You’re not asking for signatures or for people to give their email address. How can people get involved?<\/strong><\/p>\nIt’s really, really straightforward. Get onto the website MalariaMustDie<\/a>, you just follow a link to record your voice. Lending your voice makes it different. It’s one of those things that’s not been done before so being on this one would be really great for everyone.<\/p>\n","protected":false},"excerpt":{"rendered":"Malaria No More has just launched a petition, with David Beckham as its figurehead. The petition aims to get the attention of world leaders ahead of critical funding decisions for The Global Fund.<\/p>\n","protected":false},"author":1,"featured_media":15028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[8],"tags":[25,35],"yoast_head":"\n
The World's First Voice Petition To End Malaria - The Fight Malaria Blog<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n